Love Aya: Postpartum care for modern mindful moms

Love Aya is a community for mindful modern moms, focused on demystifying the postpartum experience in a real, ‘things your mom wouldn’t tell you way,’ helping them feel prioritised and empowered.

We connect mindful moms to quality postpartum products and service providers so that they can confidently navigate their unique postpartum experience. Love Aya helps women have a voice in navigating their postpartum journey by equipping them with education, resources and support.

Pregnancy (and the aftermath) resources tend to focus on the baby. Moms often find themselves unprepared and ill-equipped to focus on themselves. While knowing how to care for this precious new life is essential, Love Aya is about creating a space for moms to prioritise themselves and connect with a resourceful community as they navigate the complex postpartum journey.

The visual identity celebrates what we stand for: Empowering women to advocate for themselves and their health by demystifying the postpartum experience.

SERVICES

Brand Strategy, Visual Identity Design
Art Direction