KwikishAfrican cooking meets modern convinience
Kwikish (2024)
Strategy
Social Playbook
Visual Identity Design
Packaging
Art Direction
Kwikish is a quick-prep meal kits that bring the richness of West African cuisine into modern kitchens.
Founders Ade and Zikora, based in London, love a home-cooked traditional meal, but in their busy lives, these recipes often felt too time-consuming.
Kwikish draws inspiration from corner shops—known globally by names like bodegas and spaza shops. These small, local stores are universal touchpoints, offering essentials and a sense of familiarity in busy lives.
This concept shapes Kwikish’s identity, reflecting accessibility, connection, and home. The stacked bowls in its logo symbolise the joy of shared meals, while the vibrant colours mirror the energy of West African cooking.
○ As interest in African culture continues to grow, Kwikish makes African cooking simple and approachable—just like all other cuisines that have become staples in busy, modern lives. By streamlining traditional recipes, it preserves the flavours and stories that connect generations while making them accessible to new audiences. With its “Cook More, Stress Less” ethos, Kwikish invites everyone to enjoy the beauty of African food as an easy, everyday experience.
Packaging
Social Media
Brand Photography: Studio Oak, Gray Lee Brame
Design Assistant: Oyama Njeza, Ngozi Ojukwu