Before the project starts, you’ll complete a Love-Hate Brand Exercise and a Brand Clarity Questionnaire to help uncover your preferences and goals.

In our kickoff call, we’ll review the project brief based on your responses and align on the direction for your brand.

I’ll present three directional moodboards, each offering a unique visual direction for your brand. You’ll choose the one that feels most aligned.

I’ll deliver your logo, color palette, and typography, laying the foundation for your cohesive identity.

We’ll develop supporting visuals like photography direction, illustration/iconography, and other elements to bring your brand to life.

Real-world applications like packaging, social media, and business card mockups will show how your identity works across touchpoints.

You’ll receive a comprehensive brand guidelines document, ensuring consistency and clarity moving forward, plus a full project handover.