How to build a brand people actually want to hear from

Map Your Brand World

Are you a DTC founder-led brand struggling to stand out?

Make deliberate choices about how to create products, services, content, and experiences that take your brand from ‘maybe’ to ‘must-have.’

So I need another internet course? 🙄

Well, is this you fam?

  • Struggling to get noticed despite having high-quality products?

    High-quality products alone won’t make your brand stand out—positioning helps you create a unique mix of value that resonates with your audience and sets your brand apart.

  • Competing on price in a saturated market?

    Brand positioning helps you communicate your brand's value beyond just the price tag and avoid commoditisation.

  • Finding it hard to build a loyal customer base?

    Good positioning helps you align your brand to your target customer's values, fostering community around your brand.

Still not sure if this will work for you?

Let’s do pre-drinks 🍻 with my FREE 5-day educational email course

The 5 Biggest DTC Branding Mistakes Founders and CMOs make that lead to a lack of product-market fit, high customer acquisition costs (CAC) and low customer lifetime value (CLTV).

The brutal truth 😓

It's not your logo, it's the lack of real differentiation

Many founder-led DTC brands struggle to truly differentiate themselves. They chase the latest design trends, but that's just a visual Band-Aid. This course well help you:

✔️ Uncover your brand's unique identity and story.

✔️ Create a positioning strategy that resonates with your target audience.

✔️ Develop a distinct brand voice and message that sets you apart.

Ready to get your brand together?

Brand Positioning Course

What’s inside the course?

Deep Dive Modules: Explore 7 comprehensive modules where we pull back the curtain on creating a standout brand from the inside out.

Actionable Frameworks: Get hands-on with practical frameworks that weave true differentiation into your business development, product design, and strategy.

Beyond the Aesthetics: Learn why authentic brand identity design is more than skin deep, and discover how to express your unique value at every touchpoint.

Real-world Application: No fluff here. You’ll apply what you learn in real-time, building a brand strategy that’s as solid and distinctive as your vision.

Learn on Your Time: The whole thing's set up in a Notion guide so you can jump in whenever you want and take it at your pace.

Say bye to the sea of sameness 👋🏽

Learn how to build a brand as hot and influential as you are👇🏽

Build a brand that’s actually different

Who Is This Course For?

Whether you’re just kicking off or redefining what your brand stands for, this course is for those who understand the real juice is in what makes you different, not just in what makes you look good:

  • Considering a rebrand?

    It's not just about a new look. This course ensures your new identity is strategically aligned, making a lasting impact by focusing on customer transformation and long-term loyalty.

  • Founders & Entrepreneurs

    You’re at the helm of a new brand or business, and you know that a rock-solid brand foundation is crucial to your success. This course will guide you in building a brand that stands out from day one, ensuring you’re not just another face in the crowd.

  • Influencers and Content Creators

    If you're aiming to diversify your income and establish your own DTC (Direct-to-Consumer) brand, this course will help you build a strong brand that aligns with the community you've cultivated through your personal brand, freeing you from dependence on brand sponsorships.

  • Small Business Owners

    Good positioning isn’t just for big brands with huge budgets. Whether you run a boutique or local service, this course shows you how to stand out, connect with loyal customers, and unify your efforts across content, products, and services to build a cohesive brand experience.

  • Brand Managers and Strategists

    Looking to upskill? This course is designed to help you evolve your expertise by mastering brand positioning and worldbuilding. You’ll learn how to create strategic ecosystems that deliver consistent value across products, services, and experiences, ensuring your brand thrives in any market.

  • Creative Professionals

    Stop navigating your career as a commodity. This course equips you with the tools to differentiate yourself by mastering brand positioning. Gain pricing power by creating unique, value-driven strategies that set you apart and position you as an expert, not just a service provider.

enroll now

enroll now

  • I took the course and I loved it! I have a document with all the notes and I feel like I have a better focus now

    Ainoa Ryll | Growth Executive, Professor & Coach

  • The course gave me a clear framework to approach branding strategically. By the time we held our workshop, I could contribute meaningfully and approach brand development with confidence.

    Liz Letsoalo | Founder, Masodi Organics

  • Despite my busy schedule, the course's intentional and straightforward approach made it easy to engage with. It breaks down complex concepts in simple ENGLISH, which is rare to find. Halfway through, I was already inspired to start applying the lessons directly to my brand!

    Keletso Nkabiti | Brand and Digital Strategist

  • Lineo’s brand positioning course is truly a gamechanger! I’d never seen anyone break down how to make a brand culturally relevant in such a structured way. As a designer, I always thought this kind of resonance was organic, but Lineo’s framework shows how it can actually be engineered. This is amazing!

    Anjuli Garcia | Founder & Creative Director, Studio Junk

  • The course gave me a clear framework to approach branding strategically. By the time we held our workshop, I could contribute meaningfully and approach brand development with confidence.

    Lerato Maleswane | Founder, 20 Across

click here to get started

Brand Positioning Course

Get the solid start your brand needs before you even think about logos or websites

$350.00
One time
$175.00
For 2 months

Build a truly differentiated brand, that inspires Beyhive-like devotion from your community 🍯

Can I ask a question?

I’ve already answered some of them, but if you’ve got a question that’s not here, send it to me here hello@dinewo.co

  • The course is priced at $350. It's an investment in making your brand truly stand out and resonate with your audience.

  • Yes! I’m now offering a 2-part payment plan. Pay $175 upfront, and the second $175 will be due in 30 days. This plan is designed to make it easier for founders who are bootstrapping while still providing access to all the valuable insights and resources in the Brand Positioning Course.

  • This version of the Brand Positioning Course is self-study, so you can start anytime and go at your own pace, fitting the learning into your busy schedule.

  • When you purchase the course, you'll have access to all the materials for as long as the course exists, including any future updates.

  • The course includes a comprehensive Notion self-study guide with detailed instructions. While it's a self-study course, you can reach out via email for support if you're hitting a roadblock.